When choosing a commercial printing company, there are factors that you need to take into consideration. Preferred Direct listed these factors.
History in the business
When you start doing your research, find out how long the printing company have been in the business. Do they have the experience to do your job? Longevity in a business field doesn’t mean they’ve kept current and progressed with the times and modern technology. Do a research on the owner or parent company and learn about the products in their portfolio.
Wide range of services
When browsing the web and company websites, you can easily find out the type of services each commercial printing company provides. Find out if they offer services from design to fulfilment and what kind of finishing capabilities they offer. Can they handle the quantities your company requires?
Technology and equipment
Today’s technology includes not just new equipment but also data and how the data transfers to the equipment. Variable data and personalisation rely on software that interfaces with the machines. New technology can also improve speed and quality, as well as lower prices.
Quality of work
Delivering a quality product is important and consistent quality is of utmost importance. Find past customers and ask them about their experience. Ask the commercial printing company if you can see product samples.
Efficiency and on-time deadlines
In the commercial printing industry, the most common question is, “How soon will they be ready?” You’ll have the same question, but there are other factors to consider. Can they hand your company a quality product and fulfill your request on time? Do they have on-demand, emergency service capabilities? Not all jobs are emergencies, but it’s good to know if they can provide a quick turn-around.
Pricing
The cost and type of your company’s printed materials can determine your return on investment (ROI). Find out what factors go into the pricing of your job. If you’re getting several bids, look for a company with fair and competitive pricing.
Data security and privacy
The world of technology has provided commercial printing with a wide range of new capabilities and services. Alongside the handling of data (like variable data), the need for regulations, compliance and data security are becoming very important. Privacy, data handling policies, firewalls, backup and disaster recovery plans are now crucial.
Customer service
Outstanding customer service is a must for your company’s commercial printing job. It should be present throughout the entire job, from start to finish and into future projects. A business can produce great work but if their customer service isn’t great, it may mean more work on your end.
Project management and communication
Your commercial printing job has many details that need to be monitored and managed. The printing company you choose should be responsive to your needs. Do they return calls and emails? Do they assign a project manager to you? This is someone who will be dedicated to the quality and on-time schedule of your job.
Reputation
In order to check a company’s reputation, you can find online reviews from customers. Look at reviews and testimonials from both the company’s website and 3rd party websites. Though no company has 100% positive reviews, you should closely look at negative reviews. People who have had problems are more likely to leave a negative review than those with great experiences. If the negative outweighs the positive, check further and make your decision.