Once you decide to become an entrepreneur, the only way to remain in business is to ensure that your customers are happy. The main aim of starting a business is to close a market gap you have observed. Therefore, if you cannot continuously find ways to bridge that gap, your competitors will, pushing you out of the market. Shein discovered this secret. And yet, the brand is constantly seeking ways to get more information about its audience through surveys. Here is more about Shein surveys and how important they are in gaining insight into what customers want.
What Are Shein Surveys?
Shein reputes itself as a global e-commerce platform focusing on fast fashion. Although its main target is women, it also sells men’s clothing and children’s wear. It has become a successful venture since its inception in 2008, when Chris Xu founded it in China, initially operating through drop-shipping. The main reason for its exponential growth and expansion is the way the company leverages consumer data to predict future trends that satisfy demand.
Shein surveys are questions conducted by the company and they help to assess consumer interest in real time. By utilizing big data for its surveys, Shein can easily predict the fashion trends that will be popular and those that it will phase out after a while. As a result, the company can produce a small batch for testing, and once it establishes what the audience has fallen in love with, it increases the production volume. Allegedly, the site can upload at least 2,000 looks daily to facilitate its assessment. That way, its products resonate with customer needs and wants.
The ability to continually stay in touch with customers’ preferences is achieved by employing techniques that help Shein get insight into consumer behavior. Some of the methods include:
- Personalized Marketing
Artificial Intelligence (AI) is here to stay and Shein is taking full advantage of its presence. The platform uses AI-powered algorithms to analyze large data sets and develop a highly personalized experience.
- User Profiling
Your internet visits are not hidden and that is why once you click on a certain site, you immediately start getting similar posts. Shein is no different in regard to collecting data based on your browsing history. It can tell your psychological and social behavior depending on the sites you visit most. As a result, it can curate adverts and products to draw you in and buy from them.
What Kind of Information Can You Get From Your Audience Using Shein Surveys?
The surveys gather information about your preferences and opinions about Shein products. Such information tells a lot about a consumer’s:
- Price Sensitivity
By asking the audience about how price affects their buying decisions, Shein can tell if its products are affordable. For instance, when a teenager said her biggest order from Shein was for $150 and she purchased over 16 items, that tells how pocket-friendly the products are.
Furthermore, when she revealed that she watches influencers on YouTube and they offer Shein discount codes, it is evident that Shein’s engagement with social media pays off in inducing demand.
- Motive for Buying
Additionally, a survey can indicate how shoppers value the products. Some buyers will buy clothes, aiming to wear them for a long time, while others will discard them after a few wears. It could be that one-time wearers buy the item only to fit in with the trend, and once it’s over, they move on to the next. It could also be that they clean out their closet often, or they are looking to make more money by selling the items second-hand.
Shoppers willing to keep the item after several washes usually buy for comfort. Interestingly, some Shein shoppers are only interested in buying second-hand clothes due to their commitment to sustainable practices. With that in mind, production and marketing should reflect what the consumer wants.
- Feel About the Economic Pinch
For some, shopping for clothes is not a priority, especially in the face of inflation when they are forced to cut down their expenses. Fortunately, through Shein surveys, the fashion retail giant discovered that Gen-Z is still willing to buy trendy clothes without having to feel a dent in their pockets. Consequently, Shein offers affordable options even if some buyers still choose to keep re-wearing what is already in their closet as they await better economic times.
Conclusion
A Shein survey sheds enough light for the global fashion retailer to stay in the market despite fierce competition. Information is power and Shein knows how to leverage it to stay ahead in the game. If such surveys have led to its meteoric rise, why not adopt the same strategy in your business too? You never know, you could be the next Shein.