Over the years, you have worked hard to develop and master key skills, working under the tutelage of others. Now, you feel that it is time to strike out on your own, with your own home improvement business. It is not an easy task and you have to face several challenges before you become successful, but you are willing to put in hard work and you are surrounded by a circle of supportive friends and family members. Everyone has to start from somewhere, right?
Now, one of your key challenges is putting your own business on the radar of potential customers. Certainly, it is no easy feat. As such, you might want to consider following these helpful tips that will allow you to market your business to your first batch of clients.
Let your work speak for yourself
At the start, you may be at a disadvantage as many property owners are looking for contractors with ample amounts of experience. Do not let this dishearten you.
One way to get around this is to build more experience. As you are searching for clients, make wise use of your available time and do some volunteer work.
This will allow you to reap a few benefits. For one, you will be able to help people and your community. Second, you can further hone your skill and expand your network. Third, as people get to know you and the quality of your work, you can build further from that.
Get creative
Instead of handing off your usual marketing collaterals like brochures and fliers, capture the attention of potential clients by getting a little creative. For example, make a little nod to your profession by using business cards or notepads in the shape of your usual tools like a hammer or a hardhat.
Enlist your network
Word of mouth is a powerful and tried and tested marketing tool, especially for services like home improvement. People usually factor in what their peers say about contractors when making a choice.
As you are starting out, be sure to tell your friends, relatives or even your neighbours that you are starting your own business. They can vouch for you and even refer your first clients.
Go online
There is no denying the power of the Internet, especially in promoting a business. It is no understatement to say that many of today's consumers go online first when searching for products and service providers.
Take advantage of free online assets like social media and online listings. You can even use free platforms to build your business's website. From there, you can build your reputation by publishing helpful tips and advice to potential clients.