Running an online shop takes more than good products and fair prices. You also need traffic to increase your sales. That is where SEO helps. When you hire an ecommerce SEO agency, you start a long-term plan to increase rank, reach more users, and boost sales. But many store owners do not know about ecommerce SEO.
Remember, SEO is not a quick fix. It is a step-by-step plan that needs time, skill, and clear goals. A good agency will guide you at each stage. They will test, plan, fix, and track. Here is what you should expect when you start working with an ecommerce SEO agency.
Initial Assessment and Goals
The first step is a full review of your store. A trusted company like an eCommerce SEO agency Australia will look at your site from top to bottom. They check how your shop ranks now and also look at your competitors and your niche.
Moreover, the agency will ask you about your goals. Do you want more sales, more leads, or more brand reach? Clear goals will help them shape the whole plan. The agency will also ask about your goods, target users, and past SEO work.
Keyword Research and Strategy
Next comes keyword work. This is where the agency finds the words your buyers use in search. These words guide your pages, blogs, and links. The goal is to match search intent with your goods.
Good keywords bring the right users, not just more users. So the agency will look for terms with good search volume and a fair chance of ranking. Then they build a clear plan that shows which pages need what words and how to grow rank over time.
On-Page Optimization
On-page Optimization tunes each page of your site for search engines. The agency will fix titles, meta descriptions, head tags, and URLs. They will also check image tags and internal links. Your site’s each page must have a clear goal and a clean flow. Words must fit in a natural way. This helps pages rank better and draw more clicks from search results.
Technical SEO Audit
After on-page optimization, the next step is the technical scanning of your website. The agency looks at how well your site works for search engines and users. Their professionals check site speed, mobile responsiveness, page load time, and code optimization.
The experts from the ecommerce SEO agency also check the site maps and link flow of your website. Broken links, slow pages, or bad code can affect rankings. So they fix what blocks growth. This not only helps search engines read your site with ease but also helps users stay longer on your site and buy more from your online store.
Content Review and Planning
Text is the key part of ecommerce SEO. It helps rank for more terms and builds niche value. The agency will review your product text, category pages, and blog posts to identify gaps, weak spots, and thin text. Then they plan a new text. This may include guides, blogs, or rich product copy.
Link Building Strategy
Link building plays a significant role in SEO. A good agency builds links with care. They look for sites that match your niche and have real value. The experts ensure all links on your site feel natural and fit the page text. This helps build trust and increase rankings in the search engines.