Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand lead by an incredible team with boutiques in Australia, London, Canada and New Zealand. Put simply, buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable.

We start off by designing them ourselves. And look at them - they're great! We can add to our range whenever we want, so you'll always be choosing from the latest trends.

We use the best materials. Acetate from Italy, hinges from Germany, lenses from Japan. We searched all over the world for our supplies, and you know what? It was 100% worth it.

We hire expert craftsmen. Our factories and artisans in China are just as professional and actually more efficient than their European counterparts. We visit them regularly, and work together as a team. We're even lucky enough to call them friends.