Bensons Trading is an innovative, award-winning Australian wholesale business with a proud history dating back to 1947. With over 70 years of experience, we specialise in product development, distribution, marketing, and sales, ensuring fast delivery to our wholesale customers. We supply toys, showbags & confectionery, fundraising products, and licensed ranges across Australia and New Zealand. Founded by William Benson Atkinson, Bensons became a pioneer of the showbag industry, later expanding into licensing, now managing over 50 licensed properties while continuing to add value through strong retail and supplier relationships.