Campsie RSL Club and Club Belmore we pride ourselves on our heritage, our customer service and our commitment to the Community. While we were very aware of our character, we were not sure our brand reflected it appropriately. We are also developing at a rapid pace and need a brand that can be widely and instantly recognised throughout the entire community. To that end we decided to take a good hard look at our brand.

We started with meetings of the Board and Management to discuss our strategies, who we really are and the set of principles and core values we live by. It was imperative these were reflected in the new brand. We discussed at length our current brand and what it said about us and what we wanted the new brand to say.

From here we took a look at what we wanted it to look like, what elements we thought needed to be included to portray our heritage and our future. Our new logo brings with it a whole new colour palette and imagery guidelines. You will see a change in our advertising and print material, stationary and signage. We hope you like it!