Effektiv is a Melbourne-based AI-first software services company delivering AI-augmented development for Australian mid-market, enterprise, and government organisations. Founded in the AI-era successor to WebAlive, a firm established in Melbourne's Docklands in 2003 and built over more than two decades of AU enterprise delivery, Effektiv brings genuine sector depth across retail, sport, government, health, and industrial portfolios that no AI startup can replicate.

Where traditional software firms absorb the cost savings enabled by AI, Effektiv passes them directly to the client. Every engagement is scoped to a defined outcome and priced 40–60% lower than a comparable day-rate contract. Services cover legacy modernisation, operations and integration, AI adoption, custom software build, customer experience, and ongoing maintenance and SRE. All delivery runs on EffektAI Effektiv's proprietary Agentic Development Platform, governing AU data sovereignty and compliance from day one, with full platform transfer to the client at engagement exit.