The General Trader was established in Adelaide in 1989. Taking inspiration from 1950s retro styling, our store soon became established as a fun destination for kitchen and dinnerware product.

The company grew from strength to strength, opening stores in Victoria and further stores in Adelaide. We bought Red Vanilla stores in 2007, and are now one of Australia’s largest independent kitchenware retailers with stores in South Australia, Victoria and Queensland.

Customer service is key and we pride ourselves on our great teams in all of our stores, who undergo extensive training and who very importantly love to cook!

We look forward to welcoming you in-store soon.