Pronounced Groh-greyn, the name came from my childhood love of grosgrain ribbon and all things related to home and craft. I was always inspired by my mothers constant love of moving the furniture around, and her mantra of "a change is as good as a holiday". I went on to renovate several houses while my children were small before a chance coffee with a friend who shared my love of homewares, saw us starting the business from my home in 2007. A year later the business moved to premises in Wahroonga and the website was launched.

The shop is very unique in the way that it is not a shopfront, and it is made up of several little rooms, so it is almost like going into someones home, and I have tried to get that feeling across in the website, firstly by photographing a lot of the stock in situ and by changing the stock online constantly, as it does in the shop, I buy from a large amount of suppliers both local and overseas, and have a real soft spot for the young artisan, I just think that mix of vintage, new and handmade is a great combination, that makes for a really authentic home.