n 1978 Ian Swart temporarily took over his father’s rug shop in South Yarra, Melbourne. Already a successful entrepreneur within the fashion industry, he instantly saw the vast potential in handmade rugs, fell in love with the product and took off to India to investigate. The following year, Ian established Hali Rugs and within 15 years had built a nationwide chain of retail stores as well as establishing Hali as the principal rug supplier to the David Jones Rug Department.

Managed now by His children Dan and Rebecca under his guidance, they are the fourth-generation of their family in the rug industry.

The exclusive designs and outstanding quality of Hali Handmade Rugs have kept customers captivated for over 35 years. Currently with seven stores nationwide, Hali is the largest stockist of modern, transitional and traditional handmade rugs in Australia. Our vast experience and market leadership resonates throughout our extensive and exquisite range of products.

MODERN

Hali has the most extensive range of modern rugs in Australia, stocking designs and sizes to suit all budgets and living spaces.

BERBER RUGS

Hand woven from undyed Argentinian wool, our collection of Moroccan Berber rugs seamlessly recreate the classic nomadic feel that has become so in vogue for modern living spaces.

TRANSITIONAL

Our transitional rugs fall between the contemporary and classical Persian movements, comprising of Art Deco, Retro, William Morris, Frank Lloyd Wright and Art Nouveau.