We Believe in making products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics.

We believe in buying ingredients only from companies that do not commission test on animals and in testing products on humans.

We invent our own products and fragrances, we make them fresh by hand using little or no preservatives or packaging, using only vegetarian ingredients and tell you when they were made.

We believe in happy people making happy soap, putting our faces on our products and making mums proud.

We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.

We believe our products are good value, that we should make a profit and that the customer is always right.

*We also believe words like 'fresh' and 'organic' have an honest meaning beyond marketing.