michaels is the biggest single camera store in the Southern Hemisphere. Our family has been trading from the same location on the intersection of Elizabeth & Lonsdale streets for 100 years. At michaels, we are famous for our passion, product knowledge and excellent customer care. We have a complete product range and an empowered, highly qualified team. Peter Michael is the 4th generation of the family that started trading from this location in 1916 and are proud to be carrying on this iconic Melbourne family business. Peter is also extremely passionate about photography. It is my wish that you be 100% satisfied with the service and advice that you receive and with any product that you purchase.