Mission Beach Business and Tourism (MBBT) is the region’s peak business & tourism body, promoting sustainable tourism development and marketing Mission Beach as a destination across Australia and internationally.

Mission Beach Business and Tourism is highly respected as an exciting and innovative organisation and continue to win awards regionally and state wide.

The Management Committee and CEO and staff of MBBT foster innovation, new ways of thinking, and the application of new concepts with the focus always on positive outcomes for members, visitors, volunteers and the community. MBBT uses an extensive network developed over many years to stay abreast of change, access new ideas and learn from others.

Tourism is Mission Beach and the surrounding area’s most important industry. Every business in our region benefits when tourism is thriving, so it is vital that we support the growth of our number one industry. Our vision is that our region be globally recognised as a vibrant, progressive community in which to live, work, play and invest with a regional economy that is diverse, sustainable and delivering long term benefits for our community.