Self made individuals who are unified in purpose with a vision of the future. These are the shareholders of National Rural Independents (NRI) Limited, a prestigious new retail force in rural Australia. With the backing of global supplier companies, NRI was established in 2001 to underpin the prosperity of independent resellers across Australia. NRI is an unlisted public company.

It's founders are professional rural resellers who share a vision for a brighter, more prosperous future for fellow independents. Built upon a philosophy of full transparency and equal status, National Rural Independents is unique among independent distribution groups, offering true equity and genuine wealth-creating opportunities for all shareholders. And by removing unnecessary links in the supply chain, NRI offers a totally retail-focused, efficient and profitable distribution channel into rural Australia. Quite an achievment in today's challenging rural merchandise market!

NRI combines the strategic planning capability of a corporation with the premium service ethos of an independent reseller network. Under the leadership of national business managers, NRI has dedicated focus groups that develop sales and promotional plans for key markets including broadacre cropping, animal health, sugar, horticulture & viticulture and general merchandise.

These commercial and technical groups attract Shareholders from Australia-wide who value the windfalls that come through pre-season planning and group purchasing.

Insights into emerging markets, new products, trading terms and group promotional strategies are also highly valued.

True to its strategic plan, National Rural Independents remains focused on retail and stays out of wholesaling. This means lower overheads and operating costs than other rural buying groups today. It’s a fact not lost on the many new suppliers seeking a viable distribution route into rural Australia.