If you look at the list of Marketing Services below you may have the confidence to tackle, some of them, you may excel at others but there are only a handful of people who have the skill sets to tackle all of them.

While Marketing as a concept has changed very little, there has been a considerable change in marketing methodologies while technology has added different layers of complexity to the marketing process. Jack-of-all-trades, master of none, seems relevant given most managers are prepared to try anything.

Today effective marketing campaigns employ multiple touch points, I say that on a billboard last week, I heard that on the radio this morning, I read about that in a blog I read recently, that kink in the email I received yesterday talked about this, my friend posted something about that on Facebook. I read a tweet about it yesterday, all add up to multiple touch points.

So the challenge is not about mastering all the points on the list, it’s about finding a person with the skills to augment what skills I already have, it’s about do EVERYTHING better than the competition.