Pets Unleashed started as a small pet supplies store in Brisbane in 2005. It started from the passion Sarah had to build a pet shop that she would want to shop at herself, where not only customer care but pet care was the top priority. We wanted a pet store that didn't try to sell people things they didn't need - a pet store that listened to its customers and tried to provide them with good advice and options to help them to choose what was best for their pet and their own situation.

The really early days were all about spending time talking to our customers and working with them to answer their questions and solve their problems. We're also an independent store - so we're not tied to a set list of suppliers. We worked hard with suppliers large and small to find the best and most innovative products.

In 2009 we had out-grown our original store and moved to much larger premises in Morningside. We also expanded our range and our staff. Our core principles have never changed however- the customer and their pets are always our first priority.

After the success of our original "bricks and mortar" store, we decided to open our first online store in 2006. We were determined to set our online store up with the same level of customer service as our physical store: To provide a great range of products; to be available to answer questions and offer advice; and to serve people as best and as fast as we could. We revamped out our online store a couple of years later and the online store continues to grow from strength to strength.