Philip Beggs Illustration studio has been providing the architecture, urban planning and landscape design industries with high quality architectural artist impressions since 1995. A range of styles have been developed to cater for various projects and budgets. Both traditional media and computer modelling and rendering techniques are used to create cost effective and visually evocative images. Styles range from atmospheric line and watercolour impressions to high-resolution marketing images. Several loose edge line styles have been developed for conveying concept proposals provided by clients or developed in-house. Built forms and streetscapes can be imagined for future urban planning proposals and initial marketing material where the emphasis is on the overall concept.