When Real Insurance started back in 2005, there were already many insurance companies in the market – NRMA, AAMI, Allianz and GIO for example. But when we took away the familiar logos, we couldn’t distinguish what really made one company different from another. We knew that Australian families didn’t need another big insurer. They needed something different, something with heart… And that’s how Real Insurance was born.


We entered the market with the core purpose to protect the quality of people’s lives. We wanted to achieve this with high quality insurance products which met the needs of everyday Australians and offered peace of mind at a reasonable price. So we developed a range of insurance products to help you protect the important things in your life you care about, like your family, your home, your income, your car, your bike and even your pets. But we understand that there is ‘no such thing as the average car driver or home owner’, so we let you customise your cover to suit your needs and your budget.


That’s why with many of our products, you have the option to include additional cover in your policy for added security, or you can keep your premium affordable by just selecting our basic cover. Many of our products allow you to further reduce your premium by increasing your basic claims excess.


Over the past six years, countless customers have joined us and have appreciated the quality, affordable cover on offer from Real Insurance. We are excited to have become a part of the Australian insurance industry, and look forward to helping protect the assets and quality of the lives of many more Australians.