Established in 2016 by marine biologist team Tom Hiney and Sacha Guggenheimer, whilst working on the Ningaloo Reef in Western Australia. The pair began by developing a natural high quality sun protection that wasn’t going to compromise their skin with harsh chemicals or have adverse effects on marine life and coral reefs. They hand made the original SunButter sunblock for the whale shark guides, photographers, spearo's, divers and fisherman.