We are the area’s oldest continuously operating, family-owned jewelry store. We believe that jewelry is more than just the sparkle: it’s the way we celebrate the most special things in life. Each of our locations is fully staffed with expert sales and service professionals dedicated to giving you the best jewelry shopping experience possible. In addition to our vast selection of jewelry, we offer professional services like custom jewelry design and jewelry repair. Visit our conveniently located Opelika, Alabama store to find Alabama’s most stunning collection of engagement rings and wedding bands, designer jewelry and watches, and more!