WinSouth has its roots in the steel that became the backbone of the South. A tradition of more than 60 years serving Alabama families in the beautiful mountains and ridges of northeast Alabama. These are communities that have fought hard to survive and prosper. Many of them have seen huge industries come and go, but like the steelworkers, they don’t give up and they keep re-inventing themselves. began in the 1950s as a safe place for Etowah Steelworkers to place their money.