10 Copywriting Secrets to Increase Landing Page Conversions

The average conversion rate for a landing page is around 2.35 percent. However, the top 25 percent of websites are converting at a rate of 5.31 percent and above, and you certainly want to make sure that you’re falling into this category.

With that being said, let’s take a look at 10 copywriting secrets to help you boost landing page conversions. 

1. Use customer testimonials 

It is simply not possible to create content that is as good as what your customer would create. Why? Well, we’re more likely to believe what actual customers have to say than a sales pitch, right? Consider that 85% of people trust online reviews as much as personal recommendations.

2. Test your copy

Testing is imperative for all elements of your online presence, including your copy. A/B testing can help you to optimize your content so you can boost conversions.

3. A killer CTA is a must

All your content should be building up to a highly effective call to action. After all, if you don’t ask, you don’t get.

4. Use numbers and be specific

You are going to be much more persuasive and believable if you are specific. Rather than using adjectives like “amazing” or “incredible,” prove that this is the case with facts and figures.

5. Perfect your USP (Unique Selling Proposition)

There is a reason why people purchase your products. What you are selling must enhance their life in a certain way. Therefore, you need to refine your unique value proposition. This should be a short sentence or phrase that is used as the sub-header or headline for your landing page.

6. Write like a human

There is nothing worse than stumbling on a piece of content that is stuffed with keywords and has clearly been written for a search engine.

7. Keep it simple

There is no need to complicate things with technical jargon or over-descriptive language. Remember, you’re not selling your writing skills - you are selling the product or service the company provides. Simplicity sells!

8. Create a striking and effective headline

When you land on a page, the first thing you notice is the headline. If the headline is boring and doesn’t engage the viewer, they won’t read the rest of what is on the page. It is as simple as that!

9. Emphasize the benefits of the service or product

People want to know how your product or service is going to benefit their life. They already know what they are searching for. They know the solution, so what they need to know is why your solution is the best!

10. Control flow and cadence

Every line of copy needs to drive the desired action and sustain attention. Flow and cadence, consequently, are critical in achieving these objectives. Mix structures and sentence lengths, and vary the depth at which ideas are expanded on.

Final Thoughts

By following these simple tips, you can write copy for your landing page that will convert your website visitors into customers. Remember to keep things concise and easy to read, focus on the benefits of using your product or service, and use clear and persuasive language throughout your copy.