It’s officially summer rush season. And while your clients are prepping for their vacations, glow-ups, and wedding events, your marketing should be doing just as much heavy lifting behind the scenes.
At BOWO Creative, we work with MedSpa owners across North America who want more than just pretty content—they want real, measurable results. And the truth is, summer is a goldmine for beauty and aesthetics businesses if you know how to market with intention.
Here are 7 digital marketing strategies to help you attract more clients, boost bookings, and build momentum through the Summer.
1. Promote a Summer-Only Glow Package
Seasonal promos = urgency. Consider bundling popular treatments (like dermaplaning + hydrafacials or Botox + IV drips) and positioning them as limited-time offers to tap into summer demand.
Bonus tip: Name it something catchy like “Summer Skin Refresh”, “Sun-Kissed Skin Package”, “Liquid Lift Package (for Injectables treatment)”, “I Dew Glow (Bridal Skincare Bundle)” or “Glowcation Prep Kit”.
Make sure to:
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Highlight the offer across all channels (website banner, IG highlights, Reels, email)
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Include “limited spots available” messaging to drive FOMO
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Encourage gift cards for weddings and bridal showers
2. Optimize for Local SEO (Because Vacationers Are Searching!)
People are literally Googling “best medspa near me” while on vacation. If your Google Business Profile or local keywords aren’t up to date, you’re missing out.
Quick wins:
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Add summer service keywords to your site and GMB (e.g. “chemical peels Toronto” or “lip filler Miami”)
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Ask happy clients to leave reviews this month (bonus points if they mention specific services)
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Geo-tag your Instagram Reels & Stories
3. Create Reels That Educate + Entertain
This is your moment to shine on social. Reels are getting more reach than ever, and beauty content always wins especially in summer.
Content ideas:
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“What to do before your Botox appointment” (educational)
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“3 mistakes people make before a facial” (controversial hooks work!)
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Client transformations (with consent, of course)
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Day-in-the-life behind your clinic
Keep it casual, fun, and on-brand. Don’t overthink perfection—just start posting consistently.
4. Use Smart AI Chatbots to Book Clients 24/7
You’re busy running a business. You shouldn’t have to answer “How much is filler?” at 10PM.
That’s why many of our clients are integrating AI-powered chatbots into their website or Instagram DMs. These tools can:
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Answer FAQs instantly
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Qualify leads
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Direct them to book
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Even follow up via email or SMS
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Want a human-sounding bot that feels like a real team member? We build custom versions here at BOWO Creative.
5. Launch a Referral Campaign with Influencers or Clients
Referrals are still one of the most underrated growth hacks.
Create a campaign that rewards:
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Clients who refer friends (e.g. $25 credit for each new client booked)
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Influencers or ambassadors who promote your summer packages
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Micro-influencers in your city who align with your brand (we can help you source these too!)
Trackable links or discount codes make this easy to manage.
6. Run Facebook and IG Ads With Clear CTAs
A well-timed ad campaign can drive big results in Q3. If you’re running ads, make sure your:
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Visuals are eye-catching and scroll-stopping
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Headlines include urgency (“Summer Botox Deal – Book Now”)
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CTAs lead directly to booking pages, not just your homepage
Test lead gen ads too: offer a free skin consultation in exchange for email sign-ups. Then nurture those leads with email drip campaigns (don’t worry, we’ve got you covered).
7. Send a Summer Email Campaign with Booking Nudges
Don’t sleep on your email list it’s one of your most powerful (and cheapest) marketing tools.
Create a July and August email series that includes:
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Summer treatment tips
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Exclusive discounts or promos
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Last-minute booking reminders before long weekends
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“Before you travel” skincare routines
Short. Skimmable. Clickable. That’s the goal.
Let’s Wrap It Up…
July and August are not the time to sit back and hope clients find you. With the right digital strategies, this can be your most profitable season yet and set the tone for a strong fall.
Whether you need help with content, ads, website SEO, or building out AI workflows that run on autopilot, BOWO Creative is here to help you glow (and grow).
Want a free digital audit of your medspa’s marketing? Let’s chat!