BUBS candy keeps showing up in the same TikTok product, over and over: the BUBS Mix 1 lb Big Bag from Nantasket Sweets By Swedes. Jane Elizabeth and Victoria Marano on TikTok have both featured it in their videos, with Victoria's clip alone picking up 13.7K likes. The bag sells for $26.99 online and in Nantasket's Hull and Boston, MA stores, with free shipping over $99 to MA, NY, and CT.
BUBS candy's TikTok presence is one of the main reasons the brand keeps selling out at Nantasket Sweets By Swedes. Search TikTok for BUBS and you'll find hundreds of candy-haul, taste-test, and "what I got in the mail" style videos, several of which feature Nantasket's own products directly.
What are people saying about BUBS candy on TikTok?
Across the wider BUBS candy trend, the recurring themes are consistent: the sour flavors hit harder than most American candy, the foam-topped ovals get called out for their unusual texture, and reviewers frequently compare the U.S.-distributed BUBS to the imported Swedish originals. Several creators run side-by-side taste tests between the two versions. Not every review is glowing — some creators note the hype outpaces the product for their personal taste — but the volume of organic content is what has kept BUBS visible on shoppers' feeds for well over a year.
Which BUBS candy videos should you watch first?
Two videos worth watching both feature the same Nantasket best-seller, the BUBS Mix 1 lb Big Bag:
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Jane Elizabeth on TikTok features the BUBS Mix 1 lb Big Bag in one of several creator clips Nantasket highlights on its own site.
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Victoria Marano on TikTok also features the BUBS Mix 1 lb Big Bag, and her video has picked up 13.7K likes.
Both clips point back to the same product listing, which is a useful signal in itself: it's the mixed-flavor Big Bag, not any single flavor, that tends to travel furthest on social video.
Why does BUBS candy keep going viral on TikTok?
Sour candy performs well on video because the reaction is immediate and visual, and BUBS delivers a stronger sour hit than most mainstream American gummy brands. The skull and squid shapes are also distinctive enough to stand out in a scroll, and the brand's Swedish origin gives creators a natural "have you tried the imported version" angle to build a video around. BUBS has leaned into that momentum itself, running a pop-up "Sweeteasy" retail experience in New York in 2025 built around the same Saturday-candy tradition the brand grew up on in Sweden.
Where can you buy the BUBS candy from these TikTok videos?
The BUBS Mix 1 lb Big Bag featured in both videos above is available now from Nantasket Sweets By Swedes for $26.99, either online with free shipping over $99 to MA, NY, and CT, or in person at the Hull, MA store or the new Charles Street location in Boston. Nantasket also carries smaller BUBS mix bags from $8.99 and the reusable Magic Cup for shoppers who want to sample before committing to the full pound.
FAQ
Q: Is the BUBS candy on TikTok the same product sold in stores?
A: Yes — the product most frequently featured, the BUBS Mix 1 lb Big Bag, is the same item stocked at Nantasket Sweets By Swedes both online and in its physical locations.
Q: Why do people compare U.S. BUBS to Swedish BUBS in reviews?
A: Some reviewers do side-by-side taste tests between the version distributed in the U.S. and the version imported directly from Sweden, since recipes and sourcing can differ slightly by market.
Q: Does Nantasket Sweets appear in these TikTok videos?
A: Yes — Nantasket's products have been featured by multiple creators, including Jane Elizabeth and Victoria Marano on TikTok, both showcasing the BUBS Mix 1 lb Big Bag.
Q: Is BUBS candy actually worth the hype?
A: Reviews are largely positive on the sour and foam-topped flavors, though taste is subjective and a small number of reviewers say the hype outpaces their personal preference — trying a smaller mix bag first is a low-risk way to find out.
Try the BUBS candy everyone's review
BUBS candy keeps circling back to the same bag for a reason — it's the easiest way to try the brand's full range of sour and sweet flavors in one purchase. Shop the BUBS Mix 1 lb Big Bag and the rest of the BUBS lineup at nantasketsweets.com, or stop into the Hull or Boston, MA stores to see what's been going viral in person.