How Medspa Owners Can Use Email Marketing to Win Back Dormant Clients
As a medspa owner, you know that attracting new clients can feel like a full-time job. But the hidden revenue you have been chasing is already sitting in your database.
As a medspa owner, you know that attracting new clients can feel like a full-time job. But the hidden revenue you have been chasing is already sitting in your database. Past patients who have not booked in months are a goldmine just waiting to be re-engaged.
At BOWO Creative Agency, we specialize in helping medspa owners maximize their marketing results. Our expertise in email marketing and client retention strategies shows medspa owners how to turn dormant contacts into loyal patients and increase revenue quickly. One of the tools we provide to help with this is our FREE Email Marketing Guide PDF, packed with templates and strategies for reactivating past clients.
1. Segment Your List for Maximum Impact
Not all dormant clients are the same. Some might have booked regularly before going quiet, while others may have only visited once. Start by segmenting your email list.
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High-value lapsed clients: Past clients who spent more on treatments or memberships.
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One-time visitors: Patients who booked once but never returned.
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Seasonal clients: People who book only during holidays or special promotions.
Segmentation allows you to tailor your messaging, ensuring it feels personal and relevant.
2. Craft Emails That Speak Directly to Your Audience
When reaching out to dormant clients, your emails need to grab attention and feel personal. A few approaches that work well in the medspa industry include:
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Reminder emails: For example, “We have missed you. Here is a treatment that will have your skin glowing for the holidays.”
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Exclusive offers: VIP discounts, bundled services, or limited-time promotions.
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Educational content: Tips, skincare guides, or trend insights to position your medspa as the go-to expert.
Pro tip: Use subject lines that spark curiosity or urgency, such as “Your glow is waiting. Book now before the New Year.”
3. Automate Your Reactivation Flows
Automation is a powerful way to nurture dormant clients without manually sending dozens of emails. A simple reactivation flow could include:
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Email 1: Friendly reminder with an exclusive offer
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Email 2 (3 to 5 days later): Share an educational tip or spotlight a treatment
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Email 3 (1 week later): Last-chance offer or countdown
At BOWO Creative Agency, we help medspa owners set up these automation flows so they can save time and maximize results.
4. Add a Personal Touch
Even automated emails can feel personal. Make sure to include:
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First names in greetings or subject lines
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Tailored recommendations based on past visits
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References to previous treatments or preferences
These small touches make your emails feel curated and thoughtful, increasing the likelihood that dormant patients will rebook.
5. Track, Analyze, and Optimize
Once your campaigns are live, it is essential to monitor key metrics such as open rates, click-through rates, and booking conversions. These insights show you what is working, what needs tweaking, and how to maximize your ROI.
We help our current clients review their email campaigns, identify areas for improvement, and provide actionable strategies tailored to their medspa to drive more bookings and revenue. If you want expert guidance, book a free audit call to get personalized insights and strategies to reactivate dormant clients.
Final Thoughts
Medspa owners face a competitive market. Email marketing is one of the most cost-effective tools to strengthen relationships, boost bookings, and increase long-term revenue. Our team specializes in helping medspa owners develop tailored strategies that combine automation, personalization, and expert marketing insights.
Download our FREE Email Marketing Guide PDF today to get actionable templates, automation flows, and strategies you can implement immediately. With the right plan, medspa owners can reactivate dormant clients, drive Q4 growth, and start the New Year strong.