As businesses across all industries undergo digital transformation, the role of SEO is rapidly changing. As a result, there are significant changes in SEO investment. This year, over 90 percent of organisations BrightEdge surveyed indicated a more significant emphasis on SEO than the year before. SEO has become mainstream. This is the primary channel to drive content, video, email and overall digital performance.
SEO experts have a great opportunity to be strategic consultants within and between organisations. For example, 70% of the 600 survey respondents indicated that SEO now plays an active role in business intelligence. SEO insights are helping organisations better understand their market and audiences and shifts within each.
The opportunity for SEO wins is massive but time and resources are finite
Many digital teams are often small and expected to deliver results quickly. However, SEO wins can often be more of a marathon than a sprint. Building authority on the concept of quality can be time-consuming and implementing technical work can take even longer.
Digital marketing teams need to deploy the right people, processes and platforms to drive traffic, conversions and revenue. Without these, teams lack agility and compromise sustainable long-term growth.
SEO can grow your small or medium business into a success in a meaningful and value-based way. Problem is, as a local business, you lack the team and skills to perform SEO well and frequently connect with your audience through multiple platforms, social media and local business platforms alike. It’s simply too much and you don’t have the time to monitor your campaigns!
How we can help
Top4 Marketing is a digital marketing agency that focuses on building strong brands that generate lasting revenue and customer loyalty with more than 20 years of experience. We offer an all-in-one solution in SEO to drive performance with a data-driven blend of technology, media, experience and content.
As experts in SEO, we always stay on top of the latest trends and developments in local search and adapt our strategies accordingly. When you partner with us you will get a custom SEO strategy, expert campaign implementation and regular detailed reporting. What’s more, our SEO services are powered by our unique, proprietary location-based marketing platform called Top4.
Top4 is a global leader for 'near me' customer experience solutions. Designed to deliver to your target market using geographic, categorical and demographic targeting, your business will be found in the very suburbs your potential customers are searching. With our own location-based ad technology, we set ourselves apart from others companies to produce real results. That's why over 200,000 companies trust Top4 to grow and scale their businesses.
If you're ready to save time and dominate "near-me" searches in your local area, get a free snapshot of how your business is performing online now and our SEO strategists will be in touch to discuss how you can start optimising your site for organic search. Or you can get in touch with our web experts today to talk about how we can help your local business grow with our full-suite of digital marketing services.