The Real Reason Your Content Isn’t Getting Traction: Distribution Strategies
Repurpose high-quality core content into diverse formats (video, social posts) and distribute across platforms to maximise reach and engagement.
Creating content your audience loves is just the first step. The true power lies in effectively repurposing and distributing that content across multiple platforms to maximise reach and engagement.
Here’s a straightforward way to turn one piece of content into a full-blown campaign using every channel for optimal impact.
1. Choose a Winning Topic
Start with a topic that already gets your audience talking. Research what’s trending, understand your audience’s interests, and look at what has worked well before. This sets you up for success from the get-go.
2. Create In-depth Core Content
Develop your chosen topic into an in-depth piece of core content. This will be the backbone of your repurposing strategy. This could be a detailed blog post or a comprehensive newsletter. The goal is to thoroughly explore the topic, providing valuable insights that establish your authority and expertise.
This core content serves as the backbone for all other repurposed materials, so you need to make sure it’s high quality and helpful. Here’s a good starting point to help you create not just good, but also helpful content.
3. Turn It into Video
Use your blog post or newsletter as a script for a YouTube video. This way, you can reach people who prefer watching over reading, tapping into YouTube's huge audience.
4. Repurpose for Different Channels
Condense your core content into a series of social media threads, particularly for platforms like Facebook, Instagram, X/Twitter and LinkedIn. Pull out snippets, quotes, and insights and tailor them for each of those social media platforms. These shorter, punchier posts are perfect for engaging followers and encouraging shares. Use graphics, short posts, or even interactive stories to keep it interesting.
Speaking of leveraging every channel, our location-based marketing platform, Top4, not only serves as an additional distribution channel but also provides valuable backlinks to your website. It's a great tool to boost your content’s visibility and drive more traffic.
6. Promote with Soft Pitches
When promoting your content, especially in long-form mediums like newsletters or blogs, include subtle calls to action. These pitches can direct readers to related offers, your services, or more in-depth content, turning your content into a lead-generating machine. For specific promotions, a more direct pitch at the top can catch the attention of those who may not read to the end.
Conclusion
Smart content creation isn’t about churning out more; it’s about making the most of what you have. By repurposing and distributing your content strategically, you can extend its life and amplify its impact. This approach not only saves you time and resources but also broadens your reach and boosts your visibility. Give it a try and see how efficiently you can make your content work for you!
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