You know, after helping tons of businesses with their Google Business Profile, I've noticed something. Many just claim their profile and call it a day, missing out on some important features. Let’s discuss some of these common mistakes and make sure you're not leaving any opportunities on the table.
1. Choosing Only One Business Category
Google allows businesses to select multiple categories for their Google Business Profile (GBP). By selecting only one category, you limit your visibility for related search queries. The primary category holds the most weight, true, but additional categories can help you appear for a broader range of search terms.
A pro tip for businesses: You can also spy on what your competitors are using for their categories by using extensions like “GMB Everywhere.”
2. Writing Minimal or Incomplete Business Descriptions
This is one of the most common issues we see when we are asked to review them. Often, it’s been hastily chosen or even missing. I know sometimes the saying “less is more” goes, but this is a rare time when “more is better.”
Get as much information about your business as you can. Even though Google doesn’t factor in keywords on GBP descriptions, potential customers very rarely type your name into a search; they tend to just search the service you provide or the products you sell.
It’s also important to frontload the keywords because of the word limitation Google gives you. So the first sentence needs to have that money keyword. For example, ‘if you're looking for "keywords" in "location," look no further than “your business name.“’
3. Treating Google Posts as Social Media Updates
While there's some overlap, Google Posts serve a different purpose than social media updates. Social media channels are primarily for entertainment, learning, and social interactions. Your audience on Google Posts is actively looking for services or products. They are in a transactional state of mind and are looking to make a purchase or hire a service. Google Posts should focus on your services, products, specials, and offers.
It's about convincing potential customers why they should choose your business. So don’t post memes or repurpose blog posts into your Google Posts. Focus on trying to get them to buy your products or services.
4. Leaving the Products and Services Section Blank
The Products and Services section provides a platform for your business to showcase what they offer directly on your GBP. Leave this one out, and you’ll miss out on an opportunity to inform potential customers about what you offer.
Even service-based businesses can utilise the products section creatively. We optimise the Products section of one of our client’s GBP, who is a cleaning company, with their services, like Commercial Cleaning, Childcare Centre Cleaning, etc. So just like you wouldn't neglect your physical storefront, don't overlook your Google Business Profile.
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