Did you know that 72% of B2B marketers are using generative AI to create content, yet 61% of those organisations don’t have any guidelines for its use? That sounds like a recipe for disaster, right?
AI is incredibly efficient at churning out content, but it’s still a work in progress when it comes to matching the authenticity and human touch that only we can provide. Here’s how you can avoid common mistakes and make sure your AI-generated content is both compelling and genuine.
1. Not Editing for Your Tone
We often find AI drafts too stiff, whether it’s too formal or overly casual. Always edit to reflect your brand’s unique voice and make sure the content feels authentic and human. In other words, make the content sound like you.
2. Ignoring AI Fingerprints
AI text can be easily identified by repetitive phrases and odd syntax. We also find it uses odd analogies and over-the-top expressions to illustrate a point.
Quick Tips:
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Read the content out loud. Does it sound like something you would say? If it feels off, tweak it until it flows naturally.
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Does the flow of the article make sense, or do you need to move some things around?
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Is the text formatting OK, or do you need to modify things like the headers, bold font, bullet points and so on?
3. Skipping Subject Matter Expertise
We agree that AI is great for generating generic content, but it sure lacks depth. Here’s how to add expertise:
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Review for accuracy: Have an expert review the content.
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Add depth: Include insights and details only a human expert would know.
4. Missing Human Touches
Adding human elements to your AI-generated content can make it more engaging and credible. Here are some ways to do it:
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Case Studies: Share real-world examples from your business. It also serves as evidence that you’re an expert on what you’re discussing.
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Statistics and Quotes: Add relevant data and expert opinions.
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Real Photos: Use real and high quality photos to support the story you are trying to create.
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Third-Party Visuals: Include charts and infographics from reputable sources (with proper attribution).
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Videos and GIFs: Embed videos and use GIFs to add personality and visual interest.
Conclusion
AI is a powerful ally in content creation, but it needs a human touch to be truly effective. By editing for tone, ensuring accuracy, adding personal touches, and balancing AI with human creativity, you can create content that resonates with your audience.
At our agency, we've successfully integrated AI into our workflow, enhancing productivity while maintaining quality. Remember, the goal is to use AI as a tool to amplify your voice, not replace it.
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