Your clients expect links. Building them in-house is a grind you didn’t sign up for.
That’s the position most agencies are in when they start looking for white label link building. You’ve won the retainer, the strategy is sound, the content is good, but link acquisition is a different discipline entirely. It needs prospecting databases, outreach infrastructure, publisher relationships and someone who spends their entire week doing nothing else. Hiring for that is expensive. Doing it badly is worse.
GoOutreach provides white label link building for agencies across Australia and beyond. We do the outreach, secure the placements and deliver the reporting, your clients only ever see your brand.
What white label link building actually means
White label link building is straightforward: a specialist provider builds links on your agency’s behalf, invisibly. You sell link building under your own name, set your own margin, and we operate as your back-of-house team. Deliverables, reports and placement records arrive unbranded, ready to forward or drop into your own client dashboards.
For your client, nothing changes. For you, link building goes from your hardest deliverable to your most predictable one.
Why agencies outsource link building (even when they could hire)
The economics rarely work in-house. A capable link builder costs $70k+ a year before tools — and Ahrefs, prospecting software and outreach platforms add thousands more. Unless you have enough link building demand to keep that person fully utilised, you’re paying full-time costs for part-time output. White label flips that into a per-link or per-campaign cost that scales with actual client demand.
Relationships take years. The hardest part of link building isn’t sending emails — it’s having publishers who actually respond. We’ve spent years building relationships with editors and site owners across Australian, New Zealand and US publications. An agency starting cold can’t shortcut that, no matter how good their outreach templates are.
Quality control is a specialist skill. Anyone can buy links from a marketplace. Knowing which sites are genuine publications versus link farms with inflated metrics — that’s the difference between links that move rankings and links that get your client’s site flagged. Every site we place on is vetted for real organic traffic, genuine editorial standards and a clean outbound link profile.
What you get with GoOutreach
Genuine editorial placements. Links inside relevant, professionally written articles on real publications — not directory listings, not PBNs, not sites that exist solely to sell links.
Content included. Our writers produce the articles that house your clients’ links. You don’t need to brief your content team or burn your own writing hours.
Transparent vetting metrics. Every placement comes with the domain’s traffic and authority data, so you can show clients exactly what they’re getting — under your letterhead.
Unbranded reporting. Clean reports with live URLs, anchors, and target pages. Forward them as-is or repackage them however suits your client workflow.
No lock-in contracts. Scale up when you win clients, scale down when you don’t. Your link building capacity should follow your sales pipeline, not the other way around.
How it works
- You brief us. Target pages, anchor preferences, niche, and any sites to avoid. If you’d rather hand us a domain and a goal, we’ll build the strategy ourselves.
- We prospect and pitch. Our team identifies relevant publications, handles all outreach, and secures placements that fit the brief. You’ll never be CC’d on an outreach email — and neither will your client.
- Links go live. Placements are published inside original articles written by our team, with your client’s link integrated naturally.
- You get the report. Unbranded, client-ready, with every URL verified live. Mark it up, add your margin, send it on.
What separates good white label providers from cheap ones
If you’re comparing providers, ask these questions — they’ll save you a refund conversation with your client later:
Where do the links actually come from? If the answer is a private inventory of thousands of sites with suspiciously uniform metrics, you’re looking at a link network. Real outreach produces varied, defensible placements.
Is the traffic real? Domain rating can be manipulated cheaply. Organic traffic is much harder to fake. We vet every site’s actual search traffic before pitching it — a DR 50 site with 200 monthly visitors is a worse link than a DR 30 site with genuine readership.
Who writes the content? Thin, obviously outsourced articles get placements removed and reflect on your agency. Ours are written to the publication’s standards, because placements that stay live are the only ones worth paying for.
What happens if a link goes down? Links occasionally get removed when sites change hands or prune content. A serious provider monitors placements and replaces them. Get that policy in writing before you commit — ours is simple: if a placement comes down within the guarantee period, we replace it.
Who this works best for
Our white label service suits SEO and digital agencies with recurring client retainers, web design studios whose clients keep asking about rankings, and consultants who sell strategy but don’t want to run delivery. Whether you need five links a month or fifty, the model is the same: we build, you brand, your client ranks.
Ready to add link building to your service line?
You don’t need to hire, train or buy tools to offer link building your clients will renew for. Get in touch for white label pricing — we’ll walk you through recent placement examples so you can see exactly what your clients would be getting.